Thursday, August 20, 2009

Why Invest... Pattaya

Welcome to the second edition of Why Invest... Pattaya, a publication prepared by Raimon Land's research team. The purpose of this document is to provide the latest facts, figures and trends relating to Thailand's eastern seaboard destination, so investors are equipped with quantifiable tools to use in their decision making.

It is about the destination and its future, containing opinions from property industry experts and investors who provide first-hand intelligence and insight that reveals existing, as well as the longer -term potential of the destination.

With more than six million tourists a year and growing by another million visitors every two years, Pattaya is Thailand's premier tourism destination and one of the top resorts in Southeast Asia.

The profile of tourists has changed over the past few years. The number of keys in five-star hotels has increased significantly, pulling in higher spenders to the city. Better infrastructure, schools, hospitals, golf courses and exciting nightlife are attracting regular visitors from Bangkok over the weekends and public holidays.

The opening of Suvarnabhumi International Airport, located closer to Pattaya, has further played a key role to attract more businesses to the eastern seaboard. The Board of Investment is regularly approving new projects within and around the boundaries of Pattaya, consequently attracting more employees to the city. Pattaya is no longer just a tourist area; it is now an authentic city with permanent residents and communities of foreign retirees, local business owners and workers from nearby industrial estates.

With rising standards in accommodation and resort developments, Pattaya is redefining itself to attract higher-spending tourists and this benefits all in the community. Our Northshore project was the first development to raise luxury standards in Pattaya and now we've moved standards even higher with Northpoint.

Our experience at Northshore and Northpoint combined with extensive research of the Pattaya residential market indicates strong demand for centrally located quality units with views - but limited supply. This is good news for investors.

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